CONTEXT →
Reshaping the way individuals find their next destination
Wander is a mobile travel platform designed to help users discover authentic, local experiences beyond typical tourist attractions.
By aggregating hidden gems from niche sources and tailoring recommendations based on user preferences and location, Wander encourages spontaneous exploration while supporting local communities.
THE PROBLEM →
Addressing homogeneity in digital spaces to make experiences feel more unique, engaging, and exploratory
Homogenized digital experiences. Platforms prioritize popular and familiar content, making online spaces feel repetitive and limiting users’ ability to discover unique or diverse options.
Decline in authentic discovery. Algorithm-driven trends and mass appeal overshadow niche content, making it harder for users to find genuine, local, or unconventional experiences.
Impact on real-world exploration. Digital conformity influences real-world behaviour—shaping where people go and what they value—ultimately reducing spontaneity, individuality, and meaningful exploration.
SOLUTION →
Wander is your partner-in-crime when it comes to trip planning.
You are able to view your current trip, discover places near your location, and go into the archives and view past trips!
View your current trip & the distance between each location.
Seek spontaneous activities & hidden gems using the discovery tab.
Visited a place you think everyone should try? Suggest it to let other users know.
Be in full control of the planning process for your next trip.
From the most reputable places to hidden gems, create your very own trip itinerary that will guarantee a memorable journey full of delicious food and breath-taking sights.
KEY TAKEAWAYS →
Defining a problem characterized by homogeneity based on an intentionally open-ended prompt
Delving into the specific context we aimed to address was a thorough process, as we wanted to ensure our solution was effective and relevant to the particular industry.
As the travel and social media industries continue to expand, millions of users share popular destinations online, inspiring others to visit these same locations. This trend often results in other tourist attractions not receiving the recognition they merit.
This idea led our team to refer to this specific context and encourage travellers to be more spontaneous and explore local culture in a society that is shaped by trends and conformity on social media.
View the full Figma prototype here.
TIMELINE
2 Days
TOOLS
Figma
TEAM MEMBERS
Sydney Bernal, Ibrahim Ma, Mavis Lo
Wander
Inspiring exploration through crafted experiences.
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