UWFSA is a student organization at the University of Waterloo dedicated to educating, empowering, and enriching the campus community through Filipino culture and heritage.

As the Creative Director, I lead the creative direction and brand strategy for UWFSA, overseeing the design team's end-to-end operations — from producing and scheduling content that engages the community, to maintaining a cohesive visual identity across all assets.

I also manage and organize the UWFSA Figma workspace, upheld the design asset library, and trained coordinators on design tools while ensuring seamless communication between the design subteam and the broader executive team.